Billboard moves to Bensalem after relocation

Bensalem authorities said a billboard on Street Road was too controversial and agreed to a new location in the community.

BENSALEM TOWNSHIP, PA — A billboard is coming to the township after an agreement was reached to move it from a controversial location.

The Bensalem Town Council unanimously approved a settlement agreement and agreement between the Town Council and the Zoning Hearing Board with Premier Media LLC.

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Council had previously been informed of the matter in a closed meeting and had agreed to a rezoning of a property affected by the development. At the May 20 council meeting, the public was given a brief overview of Premier Media, which had applied to erect a billboard at the intersection of Street Road and Hulmeville Road.

However, this location was considered controversial by local officials.

The planning committee had previously rejected Premier Media’s request for deviations, which led to an appeal.

However, the municipality and Premier Media worked together to find an alternative location to avoid potential litigation.

The new location on Long Street Road near the Pennsylvania Turnpike entrance is estimated to generate more than $1.1 million in revenue for the community over the term of the lease.

The municipality will also decide on the content of the sign and will ban alcohol, tobacco and political advertising.

In addition, Premier Media will cover maintenance and installation costs as well as the installation of additional protective and shielding devices to improve visibility of the emergency services training facility.